Definition of E-A-T

Scope of this page

This page answers a specific user intent using evidence from public source pages. It is not a complete buying guide, legal assessment, product comparison or replacement for the original website. Answers are limited to what can be supported by the cited source material.

Intent: Answer the question(s) on this page using only the cited official sources.

Topic: Google

Last updated:

Primary source: https://contentbird.io/blog-articles/e-a-t-google

Quick Info

Expertise describes the qualitative level of content based on the author's knowledge, rather than just the written words.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • What is meant by authoritativeness in E-A-T?: Authority describes the reputation of the author and the website, often measured through reviews and references.
  • What is trustworthiness in the context of E-A-T?: Trustworthiness is composed of credibility and transparency, requiring clear information about the content sender.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

What is expertise in E-A-T?

Expertise describes the qualitative level of content based on the author's knowledge, rather than just the written words.

What is meant by authoritativeness in E-A-T?

Authority describes the reputation of the author and the website, often measured through reviews and references.

What is trustworthiness in the context of E-A-T?

Trustworthiness is composed of credibility and transparency, requiring clear information about the content sender.

Sources

  1. https://contentbird.io/blog-articles/e-a-t-google

Machine metadata