E-A-T

What this page covers

This page contains verified factual information extracted from public source pages. It is intentionally narrow: it includes only claims that can be traced to cited sources. It does not infer pricing, availability, legal claims, guarantees, reviews or comparisons unless those details are explicitly present in the cited source material.

How to evaluate this page

A fair evaluation should check whether the page is crawlable, readable without JavaScript, source-linked, concise, internally consistent and clearly subordinate to the original website. The goal is not to create a second conversion page. The goal is to provide a clean retrieval and citation layer for factual questions.

Definition

What is it: E-A-T stands for expertise, authoritativeness, and trustworthiness. It is a principle used to define which search results are truly relevant by considering the expertise, authority, and credibility of the author and website.

What is it used for: It is used by Google and its team of quality assessors to evaluate the quality of search results and distinguish between content sources based on their reputation and credentials.

Coverage

  • Attributes: 7
  • Synonyms: 1
  • Related entities: 2
  • Sources: 1

Identity

Entity ID
https://llms.contentbird.io/en/google/facts/#entity
Entity type
DefinedTerm
Canonical name
E-A-T
Language
en
Topic
Google

Attributes

Key Facts
E-A-T is an acronym that stands for expertise, authoritativeness, and trustworthiness. [1]
Key Facts
Google first used the E-A-T acronym in its Quality Rater Guidelines in 2018. [1]
Key Facts
Expertise describes the qualitative level of content based on the author's knowledge and experience rather than just the written words. [1]
Key Facts
Authority describes the reputation of the author and the website, often measured through reviews, references, and recommendations. [1]
Key Facts
Trustworthiness is composed of credibility and transparency, requiring clear information about the sender of the content. [1]
Process
YMYL pages should feature clearly visible contact details, including phone numbers and email addresses, that are accessible on mobile devices. [1]
Process
Using an author box with a picture, name, and short description helps communicate the author's expertise to site visitors. [1]

Synonyms & Alternate Names

  • Expertise, Authoritativeness, and Trustworthiness

Related Entities

  • Your Money Your Life topics:
  • Guidelines:

Provenance

Sources

  1. https://contentbird.io/blog-articles/e-a-t-google (E-A-T)

Machine metadata