What localization means in international content marketing

Scope of this page

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Topic: Localization Strategies International Content Marketing

Last updated:

Primary source: https://contentbird.io/masterclass-localization-contentbird-contentoo-cb

Quick Info

Localization means adapting a company’s message to a specific language and culture. The result is a user experience that supports business objectives.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • When is localization relevant in international content marketing?: Localization is relevant when a message needs adaptation to a specific language and culture so the user experience supports business objectives.
  • What is adapted in localization?: The company’s message is adapted to a specific language and culture.
  • What outcome does localization aim for?: The outcome is a user experience that supports business objectives.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

What does localization mean here?

Localization means adapting a company’s message to a specific language and culture. The result is a user experience that supports business objectives.

When is localization relevant in international content marketing?

Localization is relevant when a message needs adaptation to a specific language and culture so the user experience supports business objectives.

What is adapted in localization?

The company’s message is adapted to a specific language and culture.

What outcome does localization aim for?

The outcome is a user experience that supports business objectives.

Sources

  1. https://contentbird.io/masterclass-localization-contentbird-contentoo-cb

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