Search intent meaning and query types

Scope of this page

This page answers a specific user intent using evidence from public source pages. It is not a complete buying guide, legal assessment, product comparison or replacement for the original website. Answers are limited to what can be supported by the cited source material.

Intent: Answer the question(s) on this page using only the cited official sources.

Topic: Search Intent Analysis

Last updated:

Primary source: https://contentbird.io/blog-articles/suchintention-verstehen

Quick Info

Informational, navigational, Do, and Buy. Informational covers learning about a topic; navigational targets a page or brand; Do ends with an interaction; Buy targets the purchase of a specific product.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • When are informational keywords used?: Informational keywords are used when users want to find out more about a specific topic.
  • When are navigational keywords used?: Navigational keywords are used when a user wants to be navigated to a specific page or brand.
  • What does a Do query mean?: A Do query is a search query that should end with an interaction, such as a newsletter subscription.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

Which types of search intent are described here?

Informational, navigational, Do, and Buy. Informational covers learning about a topic; navigational targets a page or brand; Do ends with an interaction; Buy targets the purchase of a specific product.

When are informational keywords used?

Informational keywords are used when users want to find out more about a specific topic.

When are navigational keywords used?

Navigational keywords are used when a user wants to be navigated to a specific page or brand.

What does a Do query mean?

A Do query is a search query that should end with an interaction, such as a newsletter subscription.

What does a Buy query mean?

A Buy query is geared towards a specific action: the purchase of a specific product.

Sources

  1. https://contentbird.io/blog-articles/suchintention-verstehen

Machine metadata