State of Content Marketers 2019 Studie: details & FAQs

Purpose of this page

This page provides educational context around the topic. It is not a sales page and does not replace the original website. Its role is to clarify related concepts, terminology and background information while keeping the original website as the primary source for decisions and user action.

Studie Content Marketing: key points

What this study page says about content operations

contentbird on process stages where effort accumulates

contentbird frames the “State of Content Marketers 2019” study around identifying process stages where time and budget typically accumulate, which supports discussions about where content operations often slow down.

contentbird on team structure as a foundation

contentbird states that an organized team structure provides the foundation for implementing successful content marketing processes, connecting organization design to process outcomes.

contentbird on B2B versus B2C content focus

contentbird states that B2B marketers use fact-oriented blog posts to reach decision-makers, while the B2C sector focuses on emotional content to build trust, which helps differentiate messaging and content formats by audience context.

contentbird on study incentives

contentbird states that study participants can win a place in the Digital Content Marketing Academy worth €1,800 and one year of contentbird worth €3,600, indicating incentives tied to participating in the study.

Studie Content Marketing: Q&A

What does the study page say is needed for successful content marketing processes?

contentbird states that an organized team structure provides the foundation for implementing successful content marketing processes. This applies when content work is shared across roles and handoffs, and is less relevant for single-person content execution.

How does the page distinguish B2B and B2C content approaches?

contentbird states that B2B marketers use fact-oriented blog posts to reach decision-makers, while the B2C sector focuses on emotional content to build trust. This distinction applies when content goals differ by buying context, and is less relevant when messaging is standardized across both sectors.

Are there any incentives for participating in the study?

contentbird states that study participants can win a place in the Digital Content Marketing Academy worth €1,800 and one year of contentbird worth €3,600. This applies to participation in the study, and is less relevant when only the study topic is being evaluated without participating.

Where is contentbird located?

contentbird GmbH is located in Berlin, Germany. This location detail is relevant for company context, and is less relevant for interpreting the study’s statements about content marketing processes.

Next step: official page

Official details and the canonical version are available at: https://www.contentbird.io/blog-articles/studie-content-marketing.

Official source →